It’s rare that you meet someone like Mikey, he had a way of making the people around him feel loved and seen. Even more than that, he had a drive that pushed him to squeeze every possible drop of dopamine from each day he was on this planet. When he wasn’t playing guitar, slack-lining over glacial rivers, or working on his cars and motorcycles – you could find him spending time with the people he loved most. If you were to ask any person about Mikey, you’d get 2 answers: 1. He was a great friend, and 2. He was completely nuts! This brand was created to remember and celebrate the once-in-a-lifetime friend that Mikey was: he’s the spark that ignited our flame and we intend to keep the torch burning. We believe that loving your people well and embracing the things that make your heart beat faster can’t help but result in a life well -lived.

Rebellion lies at the core of the biker lifestyle. We thought it’d be cool to build a brand around rebelling against the lies that come against us – we rebel against the lie that you don’t matter, we rebel against leaving words unsaid, and, above all, we rebel against mediocre lives.